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Ideal Standard

Founded in 1901 with a legacy of over 100 years, Ideal Standard is the go-to brand for functional yet luxurious bathrooms. They are a leading UK-based provider of durable bathroom solutions that are designed to meet the needs of the modern-day homeowners.

Ideal Standard are one of the few bathroom solution brands that manufacture some of their range in the UK. Their factory is based in Armitage, Staffordshire and they are one of the leading bathroom manufacturers in Europe. Find out more in our Ideal Standard Brand Guide.

Our range of Ideal Standard products range from bathroom taps, bathroom furniture, basins, toilets,cisterns & flush plates. Discover one of the most exciting UK bathroom brands today.

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